AI Web Design Brief Generator
Brief your developer
without speaking design
Answer 10 questions about your business. We combine your answers with your style profile and generate a structured design brief you can hand to any developer or agency.
Get my brief →One-time payment. Instant PDF download.
Before you hire a developer, you need a brief
Most solopreneurs skip this. They show up to the first call with a Pinterest board, a rough idea of what they like, and nothing the developer can actually quote from.
The call ends with "we'll figure it out as we go." Six weeks later the site is almost right. Another round of changes. Another invoice.
A design brief is just a document: what pages you need, what features matter, what tone to aim for. The developer can quote from it on day one and you can hold them to it later. Writing one from scratch is harder than it sounds if you've never hired a developer before — you don't know what they need to know, and the free templates online are built for agencies briefing other agencies.
This tool asks 10 questions. The AI writes the brief. You forward it.
What your brief includes
Style direction
Plain-English description of the look, feel, and tone, pulled from your quiz profile.
Colour & typography
Palette and font guidance matched to your style.
Page structure
A recommended list of pages and what each one needs to do.
Feature requirements
Specific features spelled out: forms, bookings, e-commerce, whatever applies.
Content guidance
What copy and assets your developer will need from you before they start.
Developer notes
Technical context your developer should have before quoting.
Clarifying questions
3 to 5 questions your developer is likely to ask, answered upfront.
PDF download
A clean PDF you can forward to any developer or agency.
How it works
Take the quiz
Answer 8 questions to discover your design style profile (5 min).
Brief your project
Tell us your business goals, budget, and must-haves (5 min).
Pay once
Secure checkout via PayFast. $27 one-time.
Download
Your AI-generated PDF brief is ready instantly.
Start with the quiz or jump straight in.
The quiz takes 5 minutes and makes the brief more accurate. Or skip it if you know your style.
Take the quiz first → Skip quiz, start questions →