1. 1 Style
  2. 2 Project
  3. 3 Payment

Tell us about the business

Two required fields, the rest optional. Everything you add here shows up in the brief as something your developer no longer has to ask you about — so it's worth five minutes.

No style profile attached. The brief still works, but it's noticeably more specific with one — the quiz takes 2 minutes.
01The basics
One line on what you do and who for. Skip it if you don't have one yet.
02Goals and audience
Primary goal If the site does only one thing well, what should it be?
Two or three sentences. Age, role, what they're worried about.
One URL or name per line. Competitors count — designers learn as much from those.
03Scope
Pages you know you need Pick what you're sure about — the brief suggests the rest.
Features the site must have These drive the quote more than anything else on this page.
Where's the copy? The single most common reason builds run late.
04Money and time
Budget range A range is enough. Saying nothing here is what gets you a quote you can't afford.
A real date, or the event you're launching around.
Existing brand assets, a domain you already own, a hosting account, a hard constraint.

Nothing is charged until the next screen. One-time payment, no subscription.