Notion

Why it works

The design uses a card-based bento layout that breaks complex AI features into digestible visual chunks. Bold colour blocking — teal, red, blue, yellow — creates rhythm and guides eyes naturally across the page. Video previews inside bordered cards demonstrate functionality instantly without requiring the visitor to imagine it.

Who should look at this

SaaS founders selling multiple interconnected features to busy teams who need to grasp the product in under 10 seconds.

Signature technique

Solid background colours paired with live video content inside bordered cards — lets you show motion and product reality without overwhelming a static layout.

How the page is built

1. Navigation bar. Groups the links into short menus and offers 'Request a demo' as a plain link, with one bright blue 'Get Notion free' button for everyone else.
2. Dark hero. A short headline about AI helpers that keep working for the team sits over a deep blue background, with two buttons: one for trying it and one for a demo.
3. Framed workspace. A real-looking workspace page sits in the middle of the screen, ringed by small illustrated icons that travel along winding lines, so a serious tool feels friendly.
4. Logo wall. Two rows of recognisable company names in white, under a line about who trusts it, use sheer volume to build confidence.
5. Three promises. Capture, Find and Automate each get one sentence and an arrow, so a visitor understands the whole product in a few seconds.
6. Jobs it can do. A list of concrete tasks, such as resolving support tickets in Slack or automating weekly reporting, gives visitors something specific to picture.
7. Proof and footer. Three customer quotes with names and job titles, a row of headline numbers and a long footer close the page.

Look and feel

The first screen is deep navy with bright blue lines and playful coloured icons, then the page switches to a light background with bold black headlines. It moves from night to daylight, which keeps it feeling friendly while still looking corporate.

Where it might not fit

The page carries a lot at once: three promises, a list of example jobs, three quotes and a row of big numbers. That suits a product sold to many kinds of team but would swamp a business with one simple offer. The playful icons also clash with a brand that wants to feel quiet and premium.

What to borrow

• Switch the background from dark to light after the first screen, so the opening feels like an event and the rest is easy to read.
• Frame a real-looking workspace in the middle of the hero and let small illustrated icons wander around it, so a serious product feels approachable.
• Replace abstract feature names with a list of concrete jobs, such as 'Resolve support tickets in Slack', so visitors can picture their own work.

Brief your developer

“I want a bold dark hero with a short headline and one bright button, a real-looking product screenshot in the middle ringed by small illustrated icons and a wall of client logos underneath, then a switch to a light background for the rest of the page.”

Want a full version for your own site? Get the brief.

How many customer logos should a homepage show?

Notion shows two rows of well-known names directly under the hero, in plain white with only a short trust line above them. The volume does the work: visitors recognise a few and assume the rest. A smaller business can borrow the idea with three or four logos or press mentions, as long as they are names its visitors already know.

What makes a customer quote believable on a homepage?

Each of Notion's three quotes comes with a full name, a job title and a company, and they talk about a specific result, such as staying small while doing a lot. A named person with a role is easier to trust than anonymous praise. If you have only one or two quotes, keep the same format and skip the filler.